Brand guidelines · v0.1 · Sep 2026
sambit.in brand
The identity system for sambit.in — logo, colour, type and stationery, and how to use them together.
About the name. In Sanskrit, (sambit) means 'to be alert' or 'to take care', often associated with wisdom and awareness.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#2D5049RGB 45, 80, 73#1C332ERGB 28, 51, 46#A07B3FRGB 160, 123, 63#20302ERGB 32, 48, 46#F3F2ECRGB 243, 242, 236Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxStay Alert, Stay InspiredH2 · 36pxStay Alert, Stay InspiredH3 · 24pxStay Alert, Stay InspiredBody · 17pxStay Alert, Stay InspiredCaption · 13pxStay Alert, Stay InspiredLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@sambit.in
www.sambit.in
Founding Team
sambit.in
hello@sambit.in · www.sambit.in
www.sambit.in
Explorations
Alternative wordmark directions considered for sambit.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.